Video Market Report 2021-2022: Statistics, Social Marketing and Salary

Thu. 30 Dec. 2021 1262 3 min

It’s no secret that video has become one of the breakout trends nowadays. Nearly everything is closely related to video, ranging from daily information acquisition to business marketing. In general, video is the new king of content.

In this article, we summarize key video statistics in 2021 as well as prediction on video trends in 2022. If you're looking for some inspiration or market research on the general performance of video and how video can be used in your business, this report will give you plenty of ideas.

The whole video report break things down as follows:

1. General Video Statistics

2. Video Marketing Platforms and Tactics

3. Video Editor Jobs and Salary

4. Estimated Video Trends in 2022

1. General Video Statistics

  • 86% of businesses use video as a marketing tool in 2021. This was 85% in 2020, 87% in 2019, 81% in 2018, 63% in 2017 and 61% in 2016.

business video

(Data Source: wyzowl

  • The most commonly-created types of videos by business are explainer videos(73%), social media videos 967%), presentation videos (51%), sales videos (41%) and video ads (41%).

  • People are 1.5 times more likely to watch video content on their mobile devices. 

  • 25-34-year-olds watched the most online videos, with adult males spending approximately 40% more time watching videos on the internet than females.

  • The top viewers are Saudi Arabia and Turkey, where videos are watched by 95% of internet users monthly.

2. Video Marketing Platforms and Tactics

  • YouTube [88%] is the most popular platform among marketers for sharing videos, followed by Facebook [76%], LinkedIn [66%], and Instagram [65%]. 

social media video trends

(Data Source: invideo

  • YouTube is the second largest search engine after Google, with over 1.5 billion users, 2 billion monthly logged-in users, and 500+ hours of content uploaded to Youtube every minute. And 3 in 4 adults report watching YouTube at home on their mobile devices.

  • Videos account for 11% of all Facebook posts and generate 8 billion views a day - an average of 100 million daily hours. Video posts hold an estimated 6.04% engagement rate, while photo posts hold an estimated 4.36% engagement rate, and status posts hold a current 1.66% engagement rate. 

  • There are around 1.2 billion video views on Twitter per day. Tweets with video currently see 10x more engagement than those without. Twitter users watch 2 billion videos every day, and 93% of them are viewed on mobile devices. 32% of Twitter users prefer videos over text, and go to Twitter for this.

  • TikTok has 1 billion active users. Users spend 46 minutes/day on average to watch videos and 55% of TikTok users have uploaded their own video content.

3. Video Editor Jobs and Salary

  • Job responsibility and requirement for video editor

The work of video editors includes but not limited to: 

- Cut and assemble recorded footage and audio

- Create title and motion graphics

- Format images to use in videos and perform color corrections

- Edit audio tracks as needed

- Follow production deadlines

Generally, the candidate is expected to hold a Bachelor's degree in video production, film, or a related field is strongly preferred, and has experience with video editor products, including Premiere, After Effects, Photoshop, and Illustrator etc.

  • How much does a video editor make?

As of Dec 15, 2021, the average monthly pay for a Video Editor in the United States is $3,916 a month.

While ZipRecruiter is seeing monthly salaries as high as $7,000 and as low as $1,500, the majority of Video Editor salaries currently range between $2,833 (25th percentile) to $4,375 (75th percentile) across the United States. 

video editor salary

(Data Source: ZipRecruiter

  • Top 5 Best Paying Related Video Editor Jobs

In the US, it is found that at least five jobs related to the Video Editor job category that pay more per year than a typical video editor salary, including vice editor, home based video editor, and director video production.

All of these jobs are paid between $22,402 (47.7%) and $55,311 (117.7%) more than the average Video Editor salary of $47,003.

top pay video editor jobs

(Data Source: ZipRecruiter

  • Top 10 Highest Paying Cities for Video Editor Jobs

Topping the list is San Jose, CA, with Oakland, CA and Tanaina, AK close behind in the second and third positions. Tanaina, AK beats the national average by $9,134 (19.4%), and San Jose, CA furthers that trend with another $10,015 (21.3%) above the $47,003 average.

top highest cities for video editor

(Data Source: ZipRecruiter

4. Estimated Video Trends in 2022

  • By 2022, it's estimated that 82% of all global internet traffic will come from video views and downloads.

  • It is estimated that the average person will spend 100 minutes every day watching online videos in 2022.

  • Live video is definitely going to be one of the top video trends in 2022 for a number of reasons: live streams earn 27% higher views and 80% of consumers prefer live video over other forms of video content.

  • Marketers intend to improve their time to market for video content by 53% while increasing their overall output of video content by 44% in 2022.

Summing Up 

Hope above-listed statistics will be useful for you to start a video editor career or leveraging video content to grow your business and brand. 

Besides, if you plan to make a video by yourself, don’t forget to find a suitable video editing tool. Filmage Video Editor is a tool that integrates all advanced & basic features, making you create & edit video in minutes even if you’re new to video editing. Free download Filmage Editor now to find more useful functions.

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