Podcasting has been skyrocketing on YouTube for a long time. In fact, 43% of monthly podcast listeners say they’ve enjoyed podcast content on YouTube in 2020. If you once thought about making a podcast but you miss the best time to do it, maybe it’s the right time to make a video podcast on YouTube to find your potential audience in its 2 billion users. Don’t worry about whether you're totally new to it. Here we will show you the easiest beginner’s guide to start from.
What is the Video Podcast?
A video podcast is simply a podcast with a video element. The video element could be as simple or as complex as you like, but it often consists of a single static image , or a video recording of the podcast hosts and guests, or some pictures and videos about your topic.
Usually there are three types of video podcast: in-studio podcast, zoom podcast, podcast and b-roll podcast. The in-studio podcast needs to be recorded in a totally quiet and attractive place and you will need to spend a lot of time and money to find a suitable place. The Zoom podcast can be hosted in different locations, which looks like a recorded video call and will be less professional and unattractive.
The last one, a b-roll podcast, is more like a documentary or talkshow. It needs no attractive place but just a quiet place like your home to record the high-quality audio. And the post-production can really help a lot to make the audience engage with your storytelling with related visual contents. For example, if you’re talking about art, you can show the paintings to your viewers, or when talking about a movie, you can add some clips.
Now you’ve generally known the types of video podcasts. Before we start, choose one of them as your first try. We recommend the b-roll podcast for its less expense and flexibility of the post-production. And we will take it as an example to show you the way of making a video podcast.
1. Find the Popular Topic That Fits You.
If you want to do a video podcast as your hobby, you can engage with any topic as you want. But if your aim is to build it as your career, you must pick events not only relevant to current times but also something you can speak about for at least 100+ episodes. This means you should narrow your topic down but not let it be so broad that make it less appealing to your target audience. For example, instead of having an “outdoor” podcast, talk about hiking – or even more specific, like hikingers. When you become more popular, you can start to expand your topic.
2. Make Preparations Before You Start.
Before you start, you should make a plan which should contain the following things: a script about what you will talk about in your video podcast and a plan about who you will invite and how you will record and shoot your content. No good video is made without a script.This applies to podcasts too, even though sometimes it seems like the people in them are speaking so casually. However, the host always has a prepared list of questions to cover and the speakers have done their research to back up their words. Even a podcast without any guest speakers has a script to make sure the speaker covers all the content.
3. Record the Audio and Shoot the Video.
The professional equipment is always the best for shooting and recording. But if you don’t have one, you don’t need to buy it right now. Today smart devices can do everything. The iPhone boasts superb audio and video recording capability, so you don’t need to sacrifice the quality of your podcast. If you want to film yourself recording audio or talking with guest speakers, you can use another iPhone or ipad as a camera and set up a tripod to keep the picture stable. and your iPhone footage will look best when you shoot with lots of light. If you’re shooting indoors, adding supplemental lighting will go a long way.
4. Choose A Handful Video Editor for Post-production.
Editing a b-roll video podcast can never be hard, if you choose the right one for you. All you need to do is cut out any unwanted parts of the footage and combine them seamlessly. But remember one thing: the Ideal length of a podcast is 22 minutes. You can find the attractive archival clips on the Internet to make the b-roll video podcast more engaging, but this can cost so much time. If you don’t want to waste time searching, downloading and importing these clips, Filmage Editor is the right choice for you, which comes with massive royalty-free built-in online resources. You can find the archival clips related to the topic like fashion, nature, arts and culture etc. in Filmage Editor while editing and add them directly to your video podcast.
5. Share Your Video Podcast to Social Media.
According to the research, the best day to post a podcast is Tuesday and the best frequency to post a podcast is weekly. Once your video podcast is up on YouTube, make the most of your hard work by sharing it across all of your social media profiles. The more eyes on your show, the faster it will grow.
A video podcast is an opportunity you can’t ignore. It’s a key way to let your voice be known to a wider audience and it doesn’t need a lot of expense. So just start with this guide right now!