Top 15 Social Media Marketing Tools for Small Business in 2022

Tue. 24 May. 2022 1084 3 mins

The number of global social media users is predicted to reach almost 4.4 billion by 2025. People spend  more time on leading social networks like Facebook, Instagram, LinkedIn, Twitter, etc. communicating and exchanging all kinds of information. If you want to acquire more customers with less money, social media is a way you can’t avoid, especially when you are running small businesses. Having a great social media marketing strategy is important to take your online marketing game to the next level. Creating engaging content is the most essential thing for online success. However, managing all the social media content and platforms at the same time can be an exhausting task for every small business owner. 

Social media marketing tools can help a lot from tracking the viral post to managing user interactions. With the help of these tools, you will be able to promote your unique social media posts in a much better way. We have selected some of the best social media marketing tools and everything you need to know about them. 


Now, let’s dive right in!


1. Filmage Editor

By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017 (Cisco).  A massive example of that is the success of YouTube videos, TikTok, and Instagram Reels. So, creating excellent video marketing content is the key for social media success. To help you create unique social media video content, Filmage Editor is here!

If you’re looking for the video editing software that is suitable for both beginners and professionals, Filmage Editor may be the right choice for you. Besides all the necessary basic editing features included, it contains the advanced features like Marker and Ripple Delete that professionals prefer to improve the efficiency while editing video. With Filmage Editor, you can turn raw footage into a unique and engaging video. Create eye-catching social media video ads as well and save them in any convenient format.

You are welcome to download it for free and try all the video editing features with no watermark in a 15-day free trial. Free Download or Buy Filmage Editor right now!

Key Features

Video editing: filters, transitions, cropping, trimming, and more

Support for LUTs

Audio editing: noise removal, equalizer

A wide range of formats including 4K are supported

2. ContentCal

ContentCal is an Adobe owned company that makes it quick and easy to manage your content marketing and social media planning, so you can focus on creativity and strategy. It has extended its focus to planning, collaborating, analyzing, and storing content including in-built approval flows to help streamline the process and avoid bottlenecks. 

Key Features

The visual calendar to plan, create, and share marketing content

Create template posts, save ideas and store images, media, links in one central content hub

Automatically publish your content to multiple platforms at your chosen time and date


3. SocialBu

SocialBu is a social media management platform designed to help small businesses automate post scheduling, monitoring and publishing across channels. It allows teams to pre-schedule content on LinkedIn, Facebook, Instagram, Twitter and Google My Business accounts, save posts in drafts to revisit and configure separate teams for multiple brands.

Key Features

Approval workflow management, custom queues, preview functionality, keyword monitoring, collaboration and more 

An analytics module to monitor brand performance on all channels, identify trending content, gain insights into individual posts and generate reports using graphs or charts


4. Planoly

Since Planoly made a big splash in the social media management tool scene in 2016, this platform has been the go-to platform for thousands of users. As a comprehensive platform, it can help you to plan and schedule your content on Instagram, Pinterest, Twitter, and Facebook. As an official Pinterest and Instagram partner, it’s especially useful if you mostly post on these two channels. 

Key Features

Straightforward setup for Instagram and Pinterest

Caters for Instagram posts, Stories, and Reels

Practical workarounds to improve linking on Instagram, particularly for social commerce


5. Sprout Social

Sprout Social is an all-in-one social media marketing and management tool trusted by 30,000 world-class brands and organizations of all sizes. They designed it for multiple-person teams focusing on engagement, publishing, and analytics. This tool is a simple yet efficient tool. It saves your time and makes managing social media accounts easy. You can overcome publishing obstacles and automate time-consuming tasks with Sprout.

Key Features

It comes with a social calendar

It has paid promotion tools that help you with social ads

It offers you powerful analytics


6. Audiense

Targeting your audience is the key to making your posts go viral and Audiense must be the one that really helps. Audiense is the world’s pioneering Audience Intelligence platform, helping marketers and consumer researchers to develop relevant audience-centric strategies through proprietary social consumer segmentation, and providing insights on who they are and how to engage with them in the most meaningful way.

Key Features

Deep analysis of audiences gives brands more insights

Audience segmentation puts audiences into logical subgroups and uncovers influencers

Social listening adds context to statistics, uncovering personalities and “consumer mindsets”


7. Buffer

Chart your path, share your story. Buffer can be the most intuitive, affordable, and authentic way to reach more people on social media. It is a social media scheduling tool that lets you publish, interact, and analyze social media progress for all the leading social platforms.

Key Features

Measure your social media performance in a few clicks

Schedule your social media posts


8. Pablo

Pablo is powered by Buffer to enable you to create photos in 30 seconds that you can share via Buffer. It has the most simplified drag-and-drop user interface with lots of images built-in. The best part is that here is a 

Key Features

It is absolutely free to use

It has a Chrome extension that lets you convert text into an image with a single mouse-click

The user-interface is fairly easy-to-use


9. AdEspresso

AdEspresso offers services for advertisers and media agencies to create, analyze, and optimize their Facebook advertisements. So you don’t have to spend hours doing monotonous work yourself.

Key features

Speedy ads management

Optimize advertisement campaigns

Maximum control over timing and placement


10. Post Planner

Post Planner is a fabulous app explicitly designed to help small business owners manage their social media tasks. You can use this tool to plan and find proven social media content to increase engagement. It is helpful for social media and content teams. You can group social feeds into collections. 

Key Features

Automated evergreen post recycling

Seamless cross-posting capabilities

Real-time brand mention alerts


11. SocialOomph

SocialOomph has been providing scheduled social posting services since 2008. In fact, it was one of the very first users of the Twitter API. You can schedule and manage your social media posts with this tool. It offers both paid and free plans. But you can cancel the purchased plan anytime you like. It offers fantastic customer support 24/7.

Key Features

Schedule Tweets and Other Social Media Posts

Track Keywords on Twitter

Find Targeted Twitter Users to Follow


12. SmarterQueue

SmarterQueue is the smartest all-in-one social media management tool for savvy marketers, influencers, entrepreneurs, and businesses. It takes the headache out of content scheduling. Each Category has its own separate Queue and Posting Plan, so you don't need to worry about timings. 

Key features

Campaign Management Software.

Multi-Account Management.

Post scheduling and ROI tracking.


13. Mav Social

MavSocial is the only social media solution that allows you to create, manage, engage and report on all your organic and paid social activity across all major networks. It is great for all your social media needs. With MavSocial’s useful single inbox, you can save a lot of your valuable time.

Key features

Visual Content Management: Upload, store and manage all images, photo, videos etc

Plan social media campaigns across multiple social media networks and profiles with a campaign calendar

Social Analytics: By social network, social media campaigns, visual content analytics

Social inbox: respond and like all comments and messages across the various social media networks

Teams & Brands: Organize all social media activities by brands & teams, permissions based at a team level. Post approvals etc.


14. Zapier

Zapier is a no-code integration software that enables businesses to integrate their suite of software tools. Zapier works by connecting to multiple software applications to automate processes that occur across these applications. For example, you can connect SurveyMonkey and Gmail to automatically send thank-you emails to individuals who have responded to your surveys.

Key features

Creates automated actions between online services

Supports tons of apps

Multistep automations


15. Socialbakers

Social bakers allows you to create and view your content calendar and this can be edited easily from anywhere. You are also able to monitor the activities on your social pages like mentions, likes and conversations online.

Key features

Content Management

Analytics (Social Media)

Brand Tracking


Social media is one of the most cost-efficient digital marketing methods used to increase your business' visibility. With the right social media marketing tools, you will be able to keep up with the social media trends, know your target audience, and catch your competitors’ moves. Use social media marketing tools to get the insight of your branding campaigns and gain customers easily!

Get Started with Filmage Editor Now